Affinity Photo
Serif's professional pixel and raw photo editor — a Photoshop-class desktop app sold as a one-time purchase with no subscription.
- Price: One-time purchase (~$69.99 per platform) or Affinity v2 Universal Licence (~$164.99 one-time covers Photo, Designer, Publisher on Win/Mac/iPad)
- Platforms: Windows, macOS, iPad
In This Guide
Who Is Affinity Photo For?
Affinity Photo is Serif's professional photo editor, positioned as a direct Photoshop alternative with no subscription. It's the flagship of the Affinity suite (alongside Affinity Designer for vector and Affinity Publisher for layout) and has developed a loyal following among photographers, designers, and illustrators who want pro tools without monthly fees.
It's a particularly good fit for photographers who process raw files, retouch, and composite but don't want to rent their software. A single purchase covers the app indefinitely, with paid major upgrades every few years. For anyone who has grumbled about Adobe's subscription model, Affinity is the main alternative that actually competes on capability.
It's also a fit for illustrators, graphic designers, and multi-discipline creators who want one licence to cover photo, vector, and layout work. The Affinity v2 Universal Licence bundles all three apps across Windows, macOS, and iPad for a one-time fee that's cheaper than a few months of Adobe All Apps.
Affinity Photo is less of a fit for users who depend on Photoshop-specific plugins, since Affinity has its own plugin ecosystem and not every Photoshop plugin has an equivalent. It's also less of a fit for users who need the absolute latest generative AI features — Affinity has AI tools but Adobe's Firefly integration runs ahead.
The other consideration is that Serif was acquired by Canva in 2024, and there's uncertainty about how the Affinity roadmap evolves under new ownership. Core photo editing is mature and the existing apps continue to work indefinitely from a paid licence — but whether Affinity stays a subscription-free alternative long-term is an open question.
The Persona Workflow
Affinity Photo is organised around Personas — modal workspaces that reconfigure the tools and panels for specific tasks.
- Photo Persona — the default editing environment for pixel work. Layers, masks, retouch tools, selection tools, and adjustment layers. This is where most work happens.
- Liquify Persona — dedicated environment for warping, pushing, pinching, and reshaping pixels. Used for portraits, product photography, and creative distortions.
- Develop Persona — raw processing environment with exposure, colour, tone curve, lens corrections, and noise reduction. Handles raw files from most major camera manufacturers.
- Tone Mapping Persona — HDR and tone mapping workflow for merging bracketed exposures or stretching dynamic range on single images.
- Export Persona — structured export workspace for slicing, batch exporting, and generating assets at multiple sizes and formats. Useful for web and app delivery.
The persona model is different from Photoshop's single-workspace approach and takes some getting used to. Once learned, it keeps the interface focused on the task at hand rather than overwhelming you with every tool at once. Switching personas is a single click and context is preserved between them.
Raw Processing & Tone
The Develop Persona handles raw files from the camera through to a processed image ready for further editing.
- Raw file support — native raw processing for files from Canon, Nikon, Sony, Fujifilm, Olympus, Panasonic, Pentax, Leica, and most DSLR and mirrorless cameras. New camera support typically arrives within weeks of release.
- Exposure and tone — exposure, contrast, highlights, shadows, whites, blacks, and tone curve with full precision. Non-destructive at the develop stage.
- White balance — temperature and tint adjustment with eyedropper picking for neutral references. Standard raw workflow with good colour science.
- Lens corrections — automatic chromatic aberration, vignetting, and distortion correction based on camera and lens profiles. Manual adjustments available where profiles don't exist.
- Noise reduction — separate luminance and colour noise reduction with detail preservation controls. Good results on moderately noisy files; extreme noise reduction may benefit from dedicated plugins.
- Lens blur and defringe — sharpen details while reducing chromatic fringing around high-contrast edges.
- Detail refinement — unsharp mask, clarity, and structure controls for pulling out local contrast and micro-detail.
- Overlay tools — apply developing overlays (graduated filters, radial filters, brushed adjustments) for local corrections during raw processing. Matches the capabilities of Lightroom's local adjustments.
Affinity Photo's raw pipeline isn't a full library catalogue tool like Lightroom — there's no star rating, keyword library, or catalogue database for organising thousands of photos. It's more analogous to Camera Raw plus Photoshop: develop, then retouch, then export. For photographers who manage their library separately (in Finder, Bridge, or a DAM), this is fine. For catalogue-driven workflows, Affinity is thinner.
Retouching & Compositing
The Photo Persona is where Affinity matches Photoshop most directly — layers, masks, blending modes, and retouching tools.
- Full layer support — pixel layers, image layers, adjustment layers, fill layers, live filter layers, masks, groups, and nested layers. Photoshop-class layer model with some differences in terminology.
- Non-destructive editing — adjustment layers and live filter layers keep edits editable indefinitely. You can change a curves adjustment weeks later without re-doing downstream work.
- Selection tools — rectangular, elliptical, lasso, polygon, freehand, and pixel-selection brushes. Affinity's Select Sampled Colour and Colour Range tools are solid for isolating specific hues.
- Refine edge — hair and edge refinement for complex selections. Good results on most subjects; not as polished as Photoshop's newest AI-based selection but capable.
- Retouching tools — healing brush, inpainting brush, clone stamp, patch tool, dodge, burn, and blur. Covers the standard retouching workflow.
- Frequency separation — built-in frequency separation macro for skin retouching. Professional-grade technique that would normally require actions or plugins in Photoshop.
- Focus stacking — combine multiple focus-stacked images into a single deep-focus composite. Useful for product photography and macro work.
- Blending modes — comprehensive set of layer blending modes with live previews.
- Photoshop compatibility — import and export PSD files including most layer types. Round-tripping with Photoshop users is practical if not always pixel-perfect.
For retouching, compositing, and pixel-level work, Affinity Photo is comparable to Photoshop on day-to-day tasks. Pro photographers, illustrators, and designers report that they can do 95% of their work in Affinity without missing anything from Photoshop. The remaining 5% usually involves AI features, third-party plugins, or edge cases that specific workflows depend on.
Specialised Tools: HDR, Panorama, Astro
Affinity Photo includes a handful of specialised workflows that are built into the app rather than sold separately.
- HDR merge — combine bracketed exposures into a single HDR image with tone mapping. Useful for landscape and architectural photography with high dynamic range.
- Panorama stitching — combine multiple images into a single panorama with automatic alignment, blending, and perspective correction.
- Focus stacking — as above, used for macro and product photography where deep focus is needed across the subject.
- Astrophotography stacking — stack multiple long-exposure night-sky images to reduce noise and reveal faint detail. Affinity is notable for including this in the box — many tools require separate astrophotography software.
- Macros and batch processing — record repeatable sequences of steps as macros, then run them in batch over many files. Useful for consistent output across shoots.
- 32-bit editing — full 32-bit-per-channel editing for HDR work and scientific imaging where bit depth matters.
- Linear colour space — work in linear colour space for accurate merging and compositing, particularly relevant for VFX and scientific workflows.
- iPad version — full desktop-class Affinity Photo on iPad with the same file format and most of the same features, including Apple Pencil support for retouching and masking.
The iPad version is worth highlighting. Unlike most "companion apps", Affinity Photo on iPad is the full product with the same feature set as desktop. Files move between devices without conversion, and Apple Pencil support makes retouching on a tablet practical.
Pricing & Universal Licence
| Option | Single app, single platform | Affinity v2 Universal Licence |
|---|---|---|
| Typical price | ~$69.99 one-time | ~$164.99 one-time |
| Apps included | Photo (or Designer or Publisher) | All three apps |
| Platforms | One (Windows, macOS, or iPad) | All three (Windows, macOS, iPad) |
| Updates | Included within v2 | Included within v2 |
| Subscription required | No | No |
| Free trial | Yes (30 days) | Yes (30 days) |
Affinity's pricing is one of its strongest selling points. A single app on a single platform is roughly $69.99 one-time — less than five months of Photoshop's $22.99/month subscription. You pay once, use it forever, and get free updates within the v2 generation.
The Affinity v2 Universal Licence at around $164.99 is the best value. It covers Affinity Photo, Affinity Designer, and Affinity Publisher across Windows, macOS, and iPad. For a creator who uses more than one of the apps or switches between devices, the Universal Licence is dramatically cheaper than buying individual apps.
Promotional pricing runs frequently — Serif has historically offered 40% discounts around product launches and sales events, so checking the current price before buying can save meaningful money. Previous Affinity v1 owners received discounted v2 upgrades and may get similar treatment at the next major release.
There are no ongoing fees. The apps work offline, don't require accounts to run, and keep working if you cancel any Affinity-related service. For users burned by subscription fatigue or unreliable internet, this model is a significant benefit in itself — not just a pricing advantage.
The caveat is the Canva ownership question. Canva acquired Serif in 2024 and has publicly stated that perpetual licences will continue, but the long-term direction isn't certain. For now, what you buy is what you keep; future versions will be their own decision.
Affinity Photo
Professional photo editor with no subscription, raw processing, retouching, HDR, panorama, and astrophotography. 30-day free trial.
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