Affinity Photo

Serif's professional pixel and raw photo editor — a Photoshop-class desktop app sold as a one-time purchase with no subscription.

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In This Guide

  1. Who Is Affinity Photo For?
  2. The Persona Workflow
  3. Raw Processing & Tone
  4. Retouching & Compositing
  5. Specialised Tools: HDR, Panorama, Astro
  6. Pricing & Universal Licence

Who Is Affinity Photo For?

Affinity Photo is Serif's professional photo editor, positioned as a direct Photoshop alternative with no subscription. It's the flagship of the Affinity suite (alongside Affinity Designer for vector and Affinity Publisher for layout) and has developed a loyal following among photographers, designers, and illustrators who want pro tools without monthly fees.

It's a particularly good fit for photographers who process raw files, retouch, and composite but don't want to rent their software. A single purchase covers the app indefinitely, with paid major upgrades every few years. For anyone who has grumbled about Adobe's subscription model, Affinity is the main alternative that actually competes on capability.

It's also a fit for illustrators, graphic designers, and multi-discipline creators who want one licence to cover photo, vector, and layout work. The Affinity v2 Universal Licence bundles all three apps across Windows, macOS, and iPad for a one-time fee that's cheaper than a few months of Adobe All Apps.

Affinity Photo is less of a fit for users who depend on Photoshop-specific plugins, since Affinity has its own plugin ecosystem and not every Photoshop plugin has an equivalent. It's also less of a fit for users who need the absolute latest generative AI features — Affinity has AI tools but Adobe's Firefly integration runs ahead.

The other consideration is that Serif was acquired by Canva in 2024, and there's uncertainty about how the Affinity roadmap evolves under new ownership. Core photo editing is mature and the existing apps continue to work indefinitely from a paid licence — but whether Affinity stays a subscription-free alternative long-term is an open question.

The Persona Workflow

Affinity Photo is organised around Personas — modal workspaces that reconfigure the tools and panels for specific tasks.

The persona model is different from Photoshop's single-workspace approach and takes some getting used to. Once learned, it keeps the interface focused on the task at hand rather than overwhelming you with every tool at once. Switching personas is a single click and context is preserved between them.

Raw Processing & Tone

The Develop Persona handles raw files from the camera through to a processed image ready for further editing.

Affinity Photo's raw pipeline isn't a full library catalogue tool like Lightroom — there's no star rating, keyword library, or catalogue database for organising thousands of photos. It's more analogous to Camera Raw plus Photoshop: develop, then retouch, then export. For photographers who manage their library separately (in Finder, Bridge, or a DAM), this is fine. For catalogue-driven workflows, Affinity is thinner.

Retouching & Compositing

The Photo Persona is where Affinity matches Photoshop most directly — layers, masks, blending modes, and retouching tools.

For retouching, compositing, and pixel-level work, Affinity Photo is comparable to Photoshop on day-to-day tasks. Pro photographers, illustrators, and designers report that they can do 95% of their work in Affinity without missing anything from Photoshop. The remaining 5% usually involves AI features, third-party plugins, or edge cases that specific workflows depend on.

Specialised Tools: HDR, Panorama, Astro

Affinity Photo includes a handful of specialised workflows that are built into the app rather than sold separately.

The iPad version is worth highlighting. Unlike most "companion apps", Affinity Photo on iPad is the full product with the same feature set as desktop. Files move between devices without conversion, and Apple Pencil support makes retouching on a tablet practical.

Pricing & Universal Licence

OptionSingle app, single platformAffinity v2 Universal Licence
Typical price~$69.99 one-time~$164.99 one-time
Apps includedPhoto (or Designer or Publisher)All three apps
PlatformsOne (Windows, macOS, or iPad)All three (Windows, macOS, iPad)
UpdatesIncluded within v2Included within v2
Subscription requiredNoNo
Free trialYes (30 days)Yes (30 days)

Affinity's pricing is one of its strongest selling points. A single app on a single platform is roughly $69.99 one-time — less than five months of Photoshop's $22.99/month subscription. You pay once, use it forever, and get free updates within the v2 generation.

The Affinity v2 Universal Licence at around $164.99 is the best value. It covers Affinity Photo, Affinity Designer, and Affinity Publisher across Windows, macOS, and iPad. For a creator who uses more than one of the apps or switches between devices, the Universal Licence is dramatically cheaper than buying individual apps.

Promotional pricing runs frequently — Serif has historically offered 40% discounts around product launches and sales events, so checking the current price before buying can save meaningful money. Previous Affinity v1 owners received discounted v2 upgrades and may get similar treatment at the next major release.

There are no ongoing fees. The apps work offline, don't require accounts to run, and keep working if you cancel any Affinity-related service. For users burned by subscription fatigue or unreliable internet, this model is a significant benefit in itself — not just a pricing advantage.

The caveat is the Canva ownership question. Canva acquired Serif in 2024 and has publicly stated that perpetual licences will continue, but the long-term direction isn't certain. For now, what you buy is what you keep; future versions will be their own decision.

Affinity Photo

Professional photo editor with no subscription, raw processing, retouching, HDR, panorama, and astrophotography. 30-day free trial.

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