Asana
A mature work management platform built around projects, tasks, and multi-project portfolios. Known for a polished UI, strong goals and reporting features, and deep enterprise capabilities at the top tier.
- Price: Personal (free) / Starter ~$10.99/user/month / Advanced ~$24.99/user/month / Enterprise and Enterprise+ custom. Asana AI included in paid plans with higher limits on higher tiers
- Platforms: Web, Windows, macOS, iOS, Android
In This Guide
Who Is Asana For?
Asana is one of the most mature work management platforms, aimed at teams that want a polished, opinionated tool with strong reporting and portfolio features rather than a build-anything Work OS.
It's a strong fit for mid-sized and large teams with multiple projects running in parallel. Portfolios, goals, and status updates are Asana's sweet spot — helping leaders track progress across many projects without logging into each one.
It suits cross-functional teams — marketing, operations, creative, and product — where people work on multiple projects at once and need a personal "my tasks" view that pulls work from everywhere.
It's a good fit for organisations investing in goal-based management. Asana's Goals module connects OKRs or KPIs directly to the work meant to deliver them, which is hard to do cleanly in simpler tools.
Asana is less compelling for very small teams or solo users who don't need portfolios, goals, or workload views and would get similar value from cheaper or simpler tools like Trello or Todoist.
It's also less suited for heavy document and wiki workflows, where Notion or Confluence remain stronger, and for engineering-heavy teams where Jira or Linear are more specialised.
Projects & Tasks
Asana's core unit is the project, which contains tasks with subtasks and sections. This model is simpler than ClickUp's six-level hierarchy but more structured than Trello's boards.
- Teams and projects — teams group projects, members, and conversations; projects contain the actual tasks.
- Sections — lightweight groupings of tasks within a project, used as kanban columns or as chapters of a list.
- Tasks — each task has a title, description, assignee, due date, and optional subtasks, attachments, and custom fields.
- Multi-homing — a single task can live in multiple projects at once without duplication, so a marketing task can appear in a campaign project and a department plan at the same time.
- Subtasks — with their own assignees, due dates, and details, useful for breakdown but shallow enough to keep the main task view readable.
- Dependencies — mark tasks as waiting on other tasks so the timeline view can show critical paths.
- Milestones — a task type that represents a key date in the project.
- Recurring tasks — rules for weekly, monthly, or interval-based repeats.
- Task templates — reusable task structures for recurring work.
- My Tasks — a personal view that aggregates all assigned tasks across every project, the main home screen for most users.
- Inbox — a notification feed that surfaces mentions, status updates, and comments across the workspace.
Asana's multi-homing is a standout feature — it cleanly solves the common problem of a task that belongs to more than one project without hacks or duplication.
Views & Custom Fields
Projects in Asana can be viewed in several different ways, depending on plan and project type.
- List view — the default sortable, filterable task list with inline editing.
- Board view — kanban view grouped by section, custom field, or assignee.
- Timeline view — Gantt-style timeline with dependencies, on paid plans.
- Calendar view — monthly calendar of tasks with due dates.
- Gantt view — a dedicated Gantt layout with critical path and dependencies on Advanced and higher.
- Dashboards — charts and widgets for task status, completion, and custom metrics within a project.
- Files view — per-project file library of attachments from tasks.
- Messages — per-project messages for announcements and discussion.
- Overview — a summary page with project brief, key resources, goals, and milestones for stakeholders.
- Custom fields — dropdown, text, number, date, formula, people, and more, with per-project and workspace-wide field libraries on paid plans.
- Forms — public or internal forms that create tasks from submissions, with conditional logic on higher plans.
- Saved searches — reusable cross-project task searches, useful for power users.
Asana's views are less exotic than ClickUp's but more polished — the tradeoff is breadth vs refinement.
Rules & Automation
Asana's Rules engine automates routine updates without writing any code.
- Rule builder — trigger/action rules configured in plain English from a library of templates.
- Triggers — task added to project, due date approaching, status changed, custom field updated, assignment changed, approval requested, and more.
- Actions — assign a task, move to section, set due date, add subtask, add follower, comment, send a Slack message, and more.
- Multi-action rules — chain several actions with optional conditions on higher plans.
- Approval tasks — a task type that requires an explicit approve/reject action, useful for creative review and compliance workflows.
- Asana AI — AI-generated status updates, work summaries, smart projects, smart fields, and smart search across the workspace on paid plans.
- Smart rules with AI — AI-assisted rule creation and triaging on higher plans.
- Integrations — native integrations with Slack, Google Drive, Microsoft Teams, Outlook, Gmail, Zoom, Salesforce, Jira, GitHub, Tableau, and many more.
- Public API — a REST API for custom integrations and scripting.
- Webhooks — push notifications to external systems on Asana events.
Asana's rules are somewhat less flexible than Monday's or ClickUp's in pure power-user depth, but feel cleaner and are fast to set up.
Goals, Portfolios & Reporting
Asana's differentiator at the upper tiers is its portfolio and goal management.
- Portfolios — groups of projects with aggregated status, progress, and priority, giving leaders a single view of dozens of projects.
- Portfolio status — project owners post weekly updates (on track, at risk, off track) visible at the portfolio level.
- Workload view — per-person capacity across projects, useful for spotting over-allocated team members.
- Goals — a dedicated module for OKRs and KPIs with parent/child goals, owners, progress, and linked projects.
- Goal-to-work linking — connect specific projects, portfolios, and tasks to the goals they're meant to deliver.
- Universal reporting — cross-project dashboards with charts on task status, custom fields, time, and goals.
- Advanced reporting — higher plans unlock more chart types, cross-portfolio dashboards, and exportable reports.
- Workflows and bundles — pre-built, reusable workflow bundles that can be applied across projects for consistency.
- Time tracking — native time tracking on higher plans, with reporting on estimated vs actual.
- Approvals and proofing — creative proofing for images and PDFs with annotation and approval workflows on higher plans.
- Enterprise admin — SSO, SCIM, data residency, audit logs, and advanced governance on Enterprise and Enterprise+.
Portfolios and Goals are the features most likely to push larger organisations onto Asana rather than a cheaper alternative.
Pricing & Plans
| Plan | Personal | Starter | Advanced | Enterprise |
|---|---|---|---|---|
| Price (annual) | Free | ~$10.99/user/mo | ~$24.99/user/mo | Custom |
| Users | Up to 10 | Unlimited | Unlimited | Unlimited |
| Tasks & projects | Unlimited | Unlimited | Unlimited | Unlimited |
| Timeline, Gantt & dashboards | No | Timeline & Gantt | Advanced dashboards | Advanced |
| Rules per project | — | 250 actions/mo | 25,000 actions/mo | Unlimited |
| Forms (conditional logic) | Basic | Basic | Conditional | Conditional |
| Portfolios & Goals | No | No | Yes | Yes |
| Workload, Time tracking | No | No | Yes | Yes |
| SSO, SCIM, audit logs | No | No | No | Yes |
The Personal (free) plan supports up to 10 users with unlimited tasks and projects and the List, Board, and Calendar views. It's a real free tier for small teams, not just a trial.
Starter at ~$10.99/user/month adds Timeline, Gantt, dashboards, rules, forms, and project templates. It's the tier most growing teams pick.
Advanced at ~$24.99/user/month is the big jump: Portfolios, Goals, Workload, Time Tracking, advanced dashboards, conditional forms, and much higher automation limits. Most of Asana's reporting value shows up here.
Enterprise and Enterprise+ add SSO, SCIM, audit logs, data residency, and dedicated support, with custom pricing.
Compared with the category, Asana is priced at the upper end of the market — more expensive than ClickUp and comparable to Monday.com. The premium buys you polished portfolios, mature goal tracking, and a stable, opinionated platform favoured by larger organisations.
Asana
Mature work management platform with polished projects, portfolios, and goals. Best for mid-sized and larger teams that need cross-project reporting and structured OKR alignment.
Open Asana →