Good accounting software pays for itself. It saves hours on invoicing, keeps you compliant at tax time, and gives you a clear picture of where your money is going. Bad accounting software makes all of that harder.
We tested each platform by setting up real accounts, creating invoices, tracking expenses, running reports, and evaluating the mobile experience. Here's what actually works for small businesses.
In This Article
1. FreshBooks — Best for Freelancers
FreshBooks
Invoicing-first accounting that freelancers and solo businesses love.
- Price: From $19/month (Lite) | $33/month (Plus)
- Free tier: 30-day trial
FreshBooks was built for people who hate accounting. The interface is clean, invoicing takes under a minute, and automated payment reminders chase late payers so you don't have to. Time tracking is built in — start a timer, assign it to a client, and it shows up on the invoice automatically.
Expense tracking connects to your bank account and categorizes transactions. Snap photos of receipts with the mobile app and they're matched to expenses. At tax time, everything is organized and ready.
Pros
- Best invoicing experience available
- Built-in time tracking
- Automated payment reminders
- Excellent mobile app
- Client portal for payments
Cons
- Lite plan limited to 5 billable clients
- Not ideal for product-based businesses
- No payroll built in (paid add-on)
- More expensive than some alternatives
2. QuickBooks Online — Most Popular
QuickBooks Online
The accounting software most small businesses and accountants already know.
- Price: From $35/month (Simple Start) | $65/month (Essentials)
- Free tier: 30-day trial
QuickBooks Online is the most widely used small business accounting software. This matters because your bookkeeper or accountant almost certainly knows it, which saves onboarding time and reduces errors.
The feature set is comprehensive: invoicing, expense tracking, bank feeds, profit & loss reports, balance sheets, sales tax tracking, and inventory management. The Essentials plan adds bill management and multi-user access. Payroll is available as an add-on.
Pros
- Industry standard — accountants know it
- Most comprehensive feature set
- Huge integration ecosystem (750+ apps)
- Built-in payroll option
- Excellent reporting
Cons
- Most expensive on this list
- Interface can feel overwhelming
- Price increases after first year
- Customer support can be slow
3. Wave — Best Free Option
Wave
Full accounting and invoicing — completely free, no catch.
- Price: Free (accounting + invoicing) | Paid add-ons for payroll and payments
- Free tier: Yes — full accounting, unlimited invoicing
Wave proves that free doesn't have to mean terrible. The accounting core is solid — double-entry bookkeeping, bank connections, automatic transaction categorization, and financial reports that your accountant can actually use.
Invoicing is unlimited and looks professional. Clients can pay online via credit card or bank transfer (Wave takes a processing fee — that's how they make money). Receipt scanning via the mobile app works well for tracking expenses on the go.
Pros
- Completely free core accounting
- Unlimited invoicing
- Real double-entry bookkeeping
- Receipt scanning included
- No user limits
Cons
- No inventory management
- Limited integrations
- Payroll is a paid add-on
- No time tracking
- Customer support is limited on free plan
4. Xero — Best for Growing Businesses
Xero
Powerful accounting with unlimited users and 1,000+ integrations.
- Price: From $20/month (Starter) | $47/month (Standard) | $80/month (Premium)
- Free tier: 30-day trial
Xero is the main competitor to QuickBooks, and in some ways it's better. Unlimited users on every plan means your bookkeeper, business partner, and team members all get access without additional per-user fees.
The 1,000+ app marketplace connects Xero to everything — inventory management, CRM, project management, payroll, and more. Multi-currency support is built in, making Xero particularly strong for businesses that work internationally.
Pros
- Unlimited users on all plans
- 1,000+ integrations
- Excellent multi-currency support
- Clean, modern interface
- Strong bank feed and reconciliation
Cons
- Starter plan limited to 20 invoices/month
- Less known in the US (bigger in UK, Australia, NZ)
- Payroll is a paid add-on
- Steeper learning curve than FreshBooks
5. Zoho Books — Best Value
Zoho Books
Affordable accounting with deep integration into the Zoho ecosystem.
- Price: Free (under $50K revenue) / From $15/month (Standard)
- Free tier: Yes — full features for businesses under $50K annual revenue
Zoho Books is part of the larger Zoho ecosystem (CRM, email, projects, inventory), and the integration between them is seamless. If you're already using any Zoho product, adding Books is the obvious move.
Even standalone, Zoho Books holds its own. Invoicing, expense tracking, bank feeds, project billing, inventory (on higher plans), and automated workflows are all included. The free plan for businesses under $50K revenue is genuinely functional.
Pros
- Most affordable paid plans
- Free plan for businesses under $50K revenue
- Deep Zoho ecosystem integration
- Automated workflows
- Project billing and time tracking included
Cons
- Less known than QuickBooks/Xero
- Fewer third-party integrations outside Zoho
- Free plan has revenue cap
- Some advanced features only on higher plans
Comparison at a Glance
| Software | Free Plan | Paid From | Users | Best For |
|---|---|---|---|---|
| FreshBooks | 30-day trial | $19/mo | 1 (Lite) | Freelancers |
| QuickBooks | 30-day trial | $35/mo | 1-25 | Industry standard |
| Wave | Yes — full | Free | Unlimited | Budget / solo |
| Xero | 30-day trial | $20/mo | Unlimited | Growing teams |
| Zoho Books | Under $50K rev | $15/mo | Varies | Value / Zoho users |
The Quick Decision Guide
- Freelancer who invoices clients? FreshBooks
- Want what your accountant expects? QuickBooks
- Need it free, no compromises? Wave
- Growing team, need unlimited users? Xero
- Best value or using Zoho already? Zoho Books
Start with Wave if budget is tight — it's genuinely free and capable. Upgrade to FreshBooks (freelancers) or Xero/QuickBooks (growing businesses) when you need more features.