Teachable
All-in-one online course platform with course hosting, sales pages, built-in checkout, drip scheduling, and coaching tools — a popular choice for solo creators and educators monetising expertise.
- Price: Free tier / Basic ~$59/mo / Pro ~$159/mo / Pro+ ~$249/mo / Business custom (billed annually)
- Platforms: Web admin, mobile-responsive student experience, iOS student app, Stripe/PayPal checkout, Zapier, webhook API
In This Guide
Who Is Teachable For?
Teachable is one of the original all-in-one online course platforms, launched in 2014 and now hosting tens of thousands of courses from creators, educators, coaches, and experts. It handles the full end-to-end workflow for selling knowledge products online — hosting video lessons, building sales pages, processing payments, issuing certificates, and managing students — without requiring a separate checkout, email tool, or membership plugin.
The ideal user is a solo creator, subject-matter expert, or coach who wants to package their knowledge into a paid course or coaching program and start selling without learning WordPress, plugins, or developer tooling. Teachable's pitch is simple: record your lessons, upload them, drop in a sales page, and you're selling — most new instructors have a functional first course live within a day or two.
It's also a common pick for educators transitioning from one-off workshops to scalable online products. The platform handles enrolment, progress tracking, and certificate generation that would otherwise require multiple tools to assemble.
Teachable is less suited for large-scale learning organisations with complex compliance, SCORM, xAPI, or enterprise SSO requirements — those use cases typically need a dedicated LMS like Canvas, Docebo, or LearnWorlds. It's also not the best pick for creators who primarily want a community-first business; Circle, Skool, or Mighty Networks do community better.
Where Teachable shines is in time to first sale. Between the hosted video, pre-built sales page templates, and built-in checkout, a creator can go from blank page to accepting payments faster than with almost any competing stack. For individuals prioritising shipping over flexibility, this remains Teachable's biggest advantage.
Course Builder & Content
The course builder is the core of Teachable and handles everything from content structure to drip scheduling to student progress tracking.
- Sections and lectures — organise courses into sections (modules) containing lectures (individual lessons). Lectures can contain video, text, images, file downloads, quizzes, or embedded content from external tools.
- Video hosting included — upload MP4s and Teachable handles transcoding, hosting, and delivery via Wistia's infrastructure. No separate Vimeo or YouTube account needed. Video playback is adaptive bitrate for good mobile experience.
- Drip content scheduling — release lectures on a schedule relative to enrolment date (e.g., day 0, day 7, day 14) to pace learning and reduce overwhelm. Drip scheduling is a common feature for membership-style courses.
- Quizzes and assessments — build multiple-choice quizzes within lectures to check comprehension. Graded quizzes can optionally gate progression to subsequent lectures.
- Certificates of completion — automatically issue PDF certificates when students complete a course, with customisable templates for branding and signatures.
- Prerequisites and course compliance — enforce that students complete earlier lectures (or courses) before accessing advanced material, useful for structured curricula.
- Course bundles — sell multiple courses as a bundle at a combined price, with automatic enrolment in all component courses on purchase.
- Rich text and formatting — lectures support text content with basic formatting, images, code blocks, and embedded video for mixed-media lessons.
In daily use, the course builder is straightforward but not as polished as newer competitors. Thinkific and LearnWorlds both feel more modern in their builders. Teachable's interface shows its age in places (older UI patterns, some slower loading screens), but it's functional and reliable — and the video transcoding quality is consistently good.
The main content limitation is that Teachable's built-in content types are relatively narrow. For anything beyond video, text, and simple quizzes, you'll end up embedding external tools (Typeform for surveys, Google Docs for worksheets, etc.) which adds friction. LearnWorlds has a broader native content library for interactive learning.
Sales Pages & Checkout
Teachable's sales pages and checkout are designed so creators can launch paid courses without a separate landing page builder or payment processor. Out of the box, you get a hosted sales page for every course with a built-in checkout flow.
- Sales page templates — pre-built templates for course landing pages with customisable sections: hero, curriculum preview, instructor bio, testimonials, FAQ, and CTA buttons. Editable through a simple builder without code.
- Custom domain — connect your own domain so courses live at yourdomain.com/courses/course-name instead of a Teachable subdomain. Important for professional branding.
- Built-in checkout — Teachable handles the payment flow end-to-end with Stripe and PayPal integration, including one-click purchase pages, payment plans, and order bumps.
- Payment plans and subscriptions — offer monthly or custom payment plans, annual subscriptions, or one-time purchases. Students on payment plans lose access if payment fails (configurable).
- Coupons and discounts — create percentage or fixed-amount discount codes, limited-time offers, and affiliate-specific discounts. Coupon tracking shows usage and revenue impact.
- Affiliate program — built-in affiliate marketing lets you recruit affiliates to promote your courses, with per-affiliate tracking links, custom commission rates, and automated commission payouts.
- Order bumps and upsells — offer additional products (courses, coaching, downloads) at checkout to increase average order value without building a separate funnel.
- Abandoned cart recovery — automatically email prospects who started checkout but didn't complete, with customisable follow-up sequences.
The built-in sales and checkout flow is Teachable's biggest time-saver. Compared to assembling WordPress + WooCommerce + membership plugin + video hosting, Teachable gets you to a working sales page in hours rather than days. For non-technical creators, this is the core value proposition.
The main limitation is sales page flexibility. The templates are functional but not especially creative, and the builder doesn't match dedicated landing page tools like Leadpages or ClickFunnels for design flexibility. Creators who care deeply about sales page conversion optimisation often build landing pages externally and embed Teachable's checkout.
Coaching & Digital Downloads
Beyond courses, Teachable supports coaching services and digital downloads as separate product types, letting creators monetise multiple formats from the same platform.
- Coaching products — sell one-to-one coaching sessions with built-in scheduling, video call links, intake forms, and session notes. Payment collection and scheduling flow through the same platform as courses.
- Coaching booking — clients book sessions after purchase through a calendar interface, with automatic reminders, cancellation policies, and rescheduling options.
- Digital downloads — sell ebooks, templates, worksheets, or any downloadable file as a one-off purchase with secure delivery links.
- Gated content — lock download access behind purchase or enrolment, with time-limited links to prevent link sharing.
- Bundles mixing products — bundle courses, coaching, and downloads together (e.g., "course + two coaching sessions + worksheet pack") at a combined price.
- Certificates for coaching programs — issue completion certificates for multi-session coaching programs, similar to course certificates.
- Student management — unified student list across all product types — courses, coaching, downloads — with filtering by product and enrolment status.
- Automated onboarding emails — welcome emails, login instructions, and first-steps guidance sent automatically when students enrol in any product type.
Adding coaching to a course business is a natural upsell path, and Teachable's built-in coaching product makes it straightforward to start. Before coaching became a native product type, creators needed separate tools (Calendly, Stripe, intake forms) to offer coaching alongside courses — now it's one platform.
The main limitation is that coaching is best for simple one-to-one sessions. Group coaching programs, cohort-based workshops, or complex multi-step coaching journeys are better served by dedicated tools like Paperbell or CoachAccountable.
Student Experience & Community
The student-facing experience is important because it's where the majority of a student's time is spent — and where refund rates and word-of-mouth growth are decided.
- Responsive student dashboard — clean, mobile-friendly course view with progress indicators, next-lecture prompts, and easy navigation between sections and lectures.
- iOS student app — native iOS app for offline video download, progress syncing, and on-the-go learning. Android support is limited to the mobile web experience.
- Progress tracking — automatic tracking of lecture completion with visual progress bars for each course. Students can resume where they left off across devices.
- Notes and bookmarks — students can take notes inline with lectures and bookmark content for later review.
- Basic discussion — comments on individual lectures for student questions and instructor replies. Functional but not a full community product.
- Email notifications — automated emails for enrolment, progress milestones, completion, and new content — customisable by instructors.
- Accessibility features — captioning support for videos (instructor-uploaded), keyboard navigation, and responsive design for screen readers.
- Instructor profiles — branded instructor pages with bio, photo, and course list, useful for creators building a personal brand alongside specific courses.
The student experience is good but not the best in the category. LearnWorlds and Kajabi both offer more polished student interfaces with richer interaction. Teachable's experience is perfectly functional and rarely a source of complaints, but it's not a differentiator.
The lack of a strong built-in community is Teachable's biggest gap. Comments on lectures are not a substitute for proper community discussion, and most serious creators end up pairing Teachable with a separate community tool (Circle, Skool, or Discord). Kajabi's built-in community feels more integrated.
Pricing & Plans
| Feature | Free | Basic ($59) | Pro ($159) | Pro+ ($249) |
|---|---|---|---|---|
| Courses | 1 | 5 | 50 | 200 |
| Transaction fee | $1 + 10% | 5% | 0% | 0% |
| Coaching products | 1 | Yes | Yes | Yes |
| Custom domain | No | Yes | Yes | Yes |
| Drip content | No | Yes | Yes | Yes |
| Affiliate program | No | No | Yes | Yes |
| Advanced reports | No | No | Yes | Yes |
| Unbranded checkout | No | No | Yes | Yes |
| Bulk student actions | No | No | No | Yes |
The free plan lets you test the platform with one course and one coaching product, but transaction fees of $1 + 10% make it impractical for any real selling. It's more of a trial than a viable plan.
Basic at $59/month unlocks custom domains, drip content, 5 courses, and reduces transaction fees to 5%. Suitable for creators launching their first course — but the 5% fee adds up, so serious sellers tend to upgrade quickly.
Pro at $159/month eliminates transaction fees entirely, unlocks affiliate programs, unbranded checkout, graded quizzes, and advanced reports. This is where Teachable becomes cost-effective for active creators — if you're doing $3,000+/month in sales, the elimination of transaction fees usually justifies the plan upgrade.
Pro+ at $249/month adds 200 courses, bulk student actions, and advanced custom user roles. Designed for creators running multiple course brands or managing larger catalogues.
Compared to competitors, Teachable's pricing is roughly mid-range — more expensive than Podia, roughly on par with Thinkific, cheaper than Kajabi. The transaction fee on lower tiers is a real cost consideration that's easy to overlook: at $5,000/month sales, a 5% fee means $250/month in transaction costs on top of the subscription.
Teachable — Course Platform for Creators
All-in-one course hosting, sales pages, checkout, and coaching tools with built-in student management. Free tier and custom domains on Basic and above.
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